We now live in a time when our first instinct is to turn to the web whenever we’re considering buying something. We perform an online search on the brand or go directly to the company’s website. Even when other people make recommendations via peer-to-peer marketing,...
Definition – What does Organic Search Engine Optimization (Organic SEO) mean?
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.
Organic Search Engine Optimization (Organic SEO) Explained
The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.
Organic SEO can be achieved by:
- Optimizing the Web page with relevant content
- Spreading links pointing to the content
- Incorporating metatags and other types of tag attributes
Organic SEO methods mainly rely on the relevancy of the content they offer.
Some of the benefits of organic SEO include:
- Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
- Again, due to the content relevancy, the search engine results will last longer.
- Builds greater trust among the users
- Very cost-effective when compared to paid listings