Blog

Google on mobile-friendly websites in search results

Author: | Category: Search Engine Optimization, Web Design
responsive-design-Miami WordPress

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, Google search algorithms have to adapt to these usage patterns. In the past, Google has made updates to ensure a site is configured properly and viewable on modern devices. Google made it easier for users to find mobile-friendly web pages and introduced App Indexing to surface useful content from apps. Today, Google announcing two important changes to help users discover more mobile-friendly content: 

1. More mobile-friendly websites in search results

Starting April 21,2015 Google will be expanding the use of mobile-friendliness as a crucial component of ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

To get help with making a mobile-friendly site, check out Google guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

  • If you want to test a few pages, you can use the Mobile-Friendly Test
  • If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report

2. More relevant app content in search results

Starting today, Google will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site. 

If you have questions about either mobile-friendly websites or app indexing, Google is always happy to chat in our Webmaster Help Forum.

Requests a Quote

Request a Quote

Categories

Latest Topics

What should you do if you face an ADA Website Lawsuit?

Navigating ADA Website Lawsuits: A Comprehensive Guide In the realm of website ownership and development, the issue of website accessibility is gaining significant traction among business owners and developers. While awareness of accessibility concerns is on the rise,...

Why You Need To Redesign Your Website

What is Website Redesign and How Can it Help Your Business? Website redesign is the process of revamping an existing website to make it more visually appealing, user-friendly, and optimized for search engines. It involves making changes to the website’s layout,...

Google Analytics 4, Is your website ready?

If you use Google Analytics and have not upgraded to the latest GA4 then on 1st July 2023 you will stop receiving tracking data You need to make your your site is updated with the new GA4 tracking code If your website was built before October 14, 2020, you’re probably...

The Benefits of Having Your Website in Multiple Languages

We now live in a time when our first instinct is to turn to the web whenever we’re considering buying something. We perform an online search on the brand or go directly to the company’s website. Even when other people make recommendations via peer-to-peer marketing,...

SiteGround Web The Best Hosting Services for WordPress

AN IN-DEPTH REVIEW OF SITEGROUND HOSTING PLANS AND SERVICES Do I recommend it? Yes! SiteGround is a great web host for websites of all sizes. SiteGround is one of the most popular web hosting services out there—and for good reason. They offer hosting options and plans...

What is SEO? the Beginner’s Guide to Search Engine Optimization

WHAT IS SEO? SEO (Search Engine Optimization) is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website. HOW SEO WORKS Every major search engine such as Google, Bing, and Yahoo...

How to Create a Multilingual WordPress Site with WPML

Do you want to make your website available in multiple languages? By default, WordPress does not come with features required to create a proper multilingual site. That’s why in this tutorial, we will show you how to create a multilingual WordPress site with the...

10 Things to remember before launching your WordPress web site

When building a WordPress site, there’s a number of things you should do prior to launching it. From content to design to the legalities of setting up your site, check below for some essential things to check off before your site is viewable to the world.  1. BE...

Stripe vs PayPal and Payment Gateways: Who should you choose?

https://stripe.com You've been hearing more and more about Stripe, the hottest new payment processor on the block. But what about PayPal? They have a trusted brand and a long history of processing payments on the web. Let's do a thorough review of Stripe vs PayPal....

5 Digital Marketing Myths You Need to Stop Believing

Every digital phenomenon has a tendency to generate ideas that mystify and distort its essence, and digital marketing is no different. From the moment people realized they could promote themselves online, there have been stories about what works, what doesn’t, and...