Blog

How to write a good Title Tag

Author: moz.com | Category: Search Engine Optimization
How to write a good Title Tag

Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.

The title element of a web page is meant to be an accurate and concise description of a page’s content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.

Code Sample
<head>
<title>Example Title</title>
</head>
Optimal Format

Primary Keyword – Secondary Keyword | Brand Name

Optimal Length for Search Engines

Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations.

Title Emulator Tool

Enter your title below to see how it would appear in Google’s search results.

Enter Your Full Title Text:
Enter Search Phrase (optional):
This is an example of how your Title Tag will appear in search results
www.example.com/example
This is your page description. The font and size of the description has not changed in the latest redesign. Descriptions get cut off after roughly 160 characters 

Why Title Tags are Important for SEO

A title tag is the main text that describes an online document. Title elements have long been considered one of the most important on-page SEO elements (the most important being overall content), and appear in three key places: browsers, search engine results pages, and external websites.

1. Browser

Title tags often show up in both the top of a browser’s chrome and in tabs.

Title Tag in Browser

2. Search Engine Results Pages

When you use keywords in the title tag, search engines will highlight them in the search results if a user has performed a query including those keywords. This gives the user greater visibility, and generally means you’ll get a higher click-through rate.

Title tag on search result

3. External Websites

Many external websites—especially social media sites—will use the title tag of a web page as its link anchor text.

Title tag on external site

Optimizing Your Titles

Because title tags are such an important part of search engine optimization, implementing best practices for title tags makes for a terrific low-effort, high-impact SEO task. Here are critical recommendations for optimizing title tags for search engine and usability goals:

  • Be Mindful of Length

    As stated above, search engines will truncate titles in search results that exceed a certain length. For Google, this length is usually between 50-60 characters, or 512 pixels wide. If the title is too long, engines will show an ellipsis, “…” to indicate that a title tag has been cut off. That said, length is not a hard and fast rule. Longer titles often work better for social sharing, and many SEOs believe search engines may use the keywords in your title tag for ranking purposes, even if those keywords get cut off in search results. In the end, it’s usually better to write a great title that converts and get clicks than it is to obsess over length.

  • Place Important Keywords Close to the Front of the Title Tag

    According to Moz’s testing and experience, the closer to the start of the title tag a keyword is, the more helpful it will be for ranking—and the more likely a user will be to click them in search results. 

  • Leverage Branding

    Many SEO firms recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach. The differentiating factor is the strength and awareness of the brand in the target market. If a brand is well-known enough to make a difference in click-through rates in search results, the brand name should be first. If the brand is less known or relevant than the keyword, the keyword should be first.

  • Consider Readability and Emotional Impact

    Creating a compelling title tag will pull in more visits from the search results. It’s vital to think about the entire user experience when you’re creating your title tags, in addition to optimization and keyword usage. The title tag is a new visitor’s first interaction with your brand when they find it in a search result; it should convey the most positive message possible.

Requests a Quote

    Categories

    Latest Topics

    The Benefits of Having Your Website in Multiple Languages

    We now live in a time when our first instinct is to turn to the web whenever we’re considering buying something. We perform an online search on the brand or go directly to the company’s website. Even when other people make recommendations via peer-to-peer marketing,...

    SiteGround Web The Best Hosting Services for WordPress

    AN IN-DEPTH REVIEW OF SITEGROUND HOSTING PLANS AND SERVICES Do I recommend it? Yes! SiteGround is a great web host for websites of all sizes. SiteGround is one of the most popular web hosting services out there—and for good reason. They offer hosting options and plans...

    What is SEO? the Beginner’s Guide to Search Engine Optimization

    WHAT IS SEO? SEO (Search Engine Optimization) is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website. HOW SEO WORKS Every major search engine such as Google, Bing, and Yahoo...

    How to Create a Multilingual WordPress Site with WPML

    Do you want to make your website available in multiple languages? By default, WordPress does not come with features required to create a proper multilingual site. That’s why in this tutorial, we will show you how to create a multilingual WordPress site with the...

    10 Things to remember before launching your WordPress web site

    When building a WordPress site, there’s a number of things you should do prior to launching it. From content to design to the legalities of setting up your site, check below for some essential things to check off before your site is viewable to the world.  1. BE...

    Stripe vs PayPal and Payment Gateways: Who should you choose?

    https://stripe.com You've been hearing more and more about Stripe, the hottest new payment processor on the block. But what about PayPal? They have a trusted brand and a long history of processing payments on the web. Let's do a thorough review of Stripe vs PayPal....

    5 Digital Marketing Myths You Need to Stop Believing

    Every digital phenomenon has a tendency to generate ideas that mystify and distort its essence, and digital marketing is no different. From the moment people realized they could promote themselves online, there have been stories about what works, what doesn’t, and...

    Mindbody Branded Web

    MindBody Scheduling system, leading front desk application for Gyms, Studios, Personal Trainers and Yoga Studios. Integrate MindBody on your WordPress web site using MindBody Branded tools. Easily integrate your schedule with your website so clients stay on your site...

    Why you Need SSL to Rank Better and How to Set it

    This time last year we made a list of SEO trends for 2015, mentioning Google’s HTTPS Everywhere initiative as one of the ideas that were to become more important for webmasters in the following years. First announced back in August 2014 at Google’s I/O Conference,...

    What is Organic SEO or Organic Search Engine Optimization?

    Definition - What does Organic Search Engine Optimization (Organic SEO) mean? Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a...