If you use Google Analytics and have not upgraded to the latest GA4 then on 1st July 2023 you will stop receiving tracking data You need to make your your site is updated with the new GA4 tracking code If your website was built before October 14, 2020, you’re probably already running Universal Analytics (also […]
We now live in a time when our first instinct is to turn to the web whenever we’re considering buying something. We perform an online search on the brand or go directly to the company’s website. Even when other people make recommendations via peer-to-peer marketing, the default reaction for most people still is to look […]
WHAT IS SEO? SEO (Search Engine Optimization) is the marketing process to increase visibility within the organic search results, for the specific purpose of obtaining more traffic for a website. HOW SEO WORKS Every major search engine such as Google, Bing, and Yahoo provides a listing of websites that are deemed to best answer a […]
Definition – What does Organic Search Engine Optimization (Organic SEO) mean? Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page […]
On October 27, a new version of the Chrome browser will be introduced. Google is giving web developers six months to prepare for the next phase of its plan to mark all HTTP pages as ‘Not secure’. October will mark stage two of Google’s plan to label all HTTP pages as ‘Not secure’ in Chrome. […]
Google has been actively endorsing SSL certification since 2014. In their official webmasters blog titled, “HTTPS as a ranking signal”, which was published in August 2014, they had recommended HTTPS encryption for all. The blog also states that, “Security is a top priority for Google. We invest a lot in making sure that our services […]
1. Make your site SUPER fast! We are now in the day and age where, frankly, people have very little patience. Website users want to access a website and be able to view all the information on that website in a matter of seconds. A lot of research has been performed over the years, boiling […]
The introduction of smart devices and their ease of availability have shifted the use of the internet, from desktop PCs to hand-held smart devices. A research suggests that the year 2015 will witness internet usage on mobile devices to match the usage on desktops. This means that all businesses should ensure that their websites are […]
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, Google search algorithms have to adapt to these usage patterns. In the past, Google has made updates to ensure […]
As more people are beginning to use mobile devices, like smartphones and tablets, for every task that used to be only capable on desktop, one thing has become clear: mobile is taking over Internet surfing. And, it’s not even just surfing. It’s everything from browsing social media outlets, checking emails and doing some online shopping. […]
